Here’s A Cost-effective Way To Tell If Your Digital Ads Are Working
The best way to get at the causal impact of digital ads is though randomized controlled trials (RCTs) Image: Shutterstock A fiendishly difficult problem. That’s how Florian Zettelmeyer describes a key challenge businesses face with their marketing efforts: understanding the return on investment from advertising, especially for digital ads run on platforms like Google and Facebook. … Read more