Here’s A Cost-effective Way To Tell If Your Digital Ads Are Working

The best way to get at the causal impact of digital ads is though randomized controlled trials (RCTs) Image: Shutterstock A fiendishly difficult problem. That’s how Florian Zettelmeyer describes a key challenge businesses face with their marketing efforts: understanding the return on investment from advertising, especially for digital ads run on platforms like Google and Facebook. … Read more

Adani Group Crisis: How Much Impact Will US Indictment Have On Shareholders’ Money

Gautam Adani, Founder and chairman of the Adani Group Image: Indraneel Mukherjee / AFP With two major crises in just two years, investors of the Adani Group companies are unsettled once again. Even as the conglomerate, led by Asia’s second richest man Gautam Adani, has maintained its composure, claiming “commitment to compliance”, the rapid erosion … Read more

From Forbes India’s 100 Richest 2024 To Srikanth Velamakanni And Fractal’s Journey, Our Top Stories Of The Week

1) Worth its weight in gold TS Kalyanaraman, Managing director, Kalyan Jewellers Image: Madhu Kapparath This week’s newsletter will feature a few stories about some of the spectacular journeys Indian billionaires have taken because we are celebrating the release of Forbes India’s 100 Richest 2024 issue. First up is TS Kalyanaraman, MD of Kalyan Jewellers. … Read more

NETA NATTER | REVANTH ANNA’S HUMOUR ON POINT

Chief Minister A. Revanth Reddy appears to love rib-ticklers these days, aiming them with aplomb at his Cabinet colleagues. The other day, at the Rythu Panduga in Mahbubnagar district, his comments left many chuckling. First it was irrigation minister N. Uttam Kumar Reddy’s turn to get a good-natured poke. Uttam is this district’s son-in-law, the … Read more

Anita Katyal| Did Kharge send a signal to Rahul with talk about pro-people issues?

Doing some plain speaking in his opening address at the last meeting of the Congress Working Committee, party president Mallikarjun Kharge admonished squabbling leaders, observed that Congress members are often their own worst enemies and castigated the cadre for its failure to take advantage of the gains made in the Lok Sabha elections. The Hindi … Read more

Pavan K. Varma | Don’t airbrush history, but respect context & fact too

Recently, I spoke at the launch in Delhi of Vikram Sampath’s new magnum opus, Tipu Sultan: The Saga of Mysore’s Interregnum (1760-99), a 900-page biography of this controversial figure. External affairs minister S. Jaishankar, who was the chief guest, spoke well, at a function hosted by Bhaswati Mukherjee, president, India Habitat Centre, in association with … Read more

Shashi Warrier | The reign of the business model

A couple living nearby, Shobha and Vineet, both scientists, dropped in a few weeks after a visit to Varanasi on the 10th anniversary of Shobha’s father’s passing. “It’s more than a fortnight since the anniversary,” Vineet said, placing a bottle of Scotch on the table beside a pack of still-warm home-made samosas. “Time to unwind … Read more

Ex-serviceman seeks CAP quota for son’s Eamcet candidature

Hyderabad:Justice T. Vinod Kumar of the Telangana High Court took on file a writ plea challenging the denial of central armed police (CAP) reservation benefits to the son of an ex-serviceman from the Indo-Tibetan Border Police (ITBP). The judge was hearing a writ plea filed by Kavali Laxminarayana, who contended that despite his voluntary retirement … Read more

What is cystic fibrosis? A Mayo Clinic expert explains

Learn more from pulmonologist Sarah Chalmers, M.D. Hello. I’m Dr. Sarah Chalmers, a pulmonologist at Mayo Clinic. In this video, we’ll cover the basics of cystic fibrosis. What is it? Who gets it? The symptoms, diagnosis and treatment. Whether you’re looking for answers for yourself or someone you love, we’re here to give you the … Read more