The hair care industry has gone into a revolution in recent years. This was made possible by the amazing brands that are contributing some fresh ideas to uplift the market.
New-age hair care business owners are making all possible efforts to change the industry’s whole image and feel via environmentally friendly methods, beautiful and comfy products, and fashionable ideas for the new generation of women.
The founders of one of the innovative brands for hair extensions, Gemeria Hair—Mr. Shashi Kant Tyagi with his wife Mani Tyagi—have completely changed the hair extension industry and have brought some admirable changes to the industry. Where Mr. Shashi is the backbone of Gemeria, meanwhile, Mani has given life to it with her valuable and creative ideas.
These brand owners have been suggesting some of the major trends along with their history and journey that you can’t miss. This blog will discuss the journey of Gemeria Hair and the changing trends of the hair extension industry.
The Founders of Gemeria Hair
The main founder of Gemeria Hair, Mr. Shashi Kant Tyagi, started the journey towards Gemeria Hair in 2013. It started with a major idea in a small village. Mr. Shashi, seeing some of the negative trends in the industry, wanted to change the landscape of hair extensions. Mr. Shashi at first started sourcing real hair from the temples of South India, helping local communities.
Product Innovation
After launching the business, Mrs. Mani Tyagi, the wife of Mr. Shashi Tyagi, joined Gemeria Hair and brought her own ideas and expertise in the product development in Gemeria. Her passion towards understanding the needs of women and her commitment towards quality along with innovation, along with quickly gaining recognition in the market, is helping Gemeria in brand recognition.
Product Quality Matters
Above all, ladies want high-quality things. Whether it’s hair extensions, wigs, customers are now choosing quality above quantity. Also, people are looking for companies that offer better products that are sustainably sourced and use better materials to produce. The focus has shifted from flashy and blingy to quality items that help in healthy life and beauty.
Innovation in Hair Care is trendy
Gemeria Hair has created a trend in the market along with going on a versatile approach as well. They are moving ahead with fast innovation and working on top of the trends to provide the latest as well as contemporary approach for it. Gemeria Hair has created an ecosystem of authenticity, and provides products that are sourced from the best quality real human hair.
Check Gemeria’s hair care collection:
Latest Innovations in Hair Extensions:
-
Nano-technology and micro-fusion technology.
-
Introduction of the laser-cut weft extensions.
-
Advanced adhesives for tape-in extensions.
-
Virtual try-on technology for the perfect purchase.
The Focus on Scalp Health
One thing that Gemeria Hair has noticed is the move of the customers towards healthy ways of living and in-focus health of the scalp when buying hair extensions. People have grown more aware of the state of their hair and scalp.
Along with focusing on scalp health, Gemeria Hair has some of the easiest-to-set-and-remove extensions that do not cause any type of damage to your natural hair as well as your scalp. This is a big difference from the other competitors in the market, who produce substandard hair extensions that can damage your natural hair and scalp as well.
Curly Hairs are Coming Back
Curly hairstyles are gaining a lot of popularity in the industry. Women today are becoming increasingly at ease about having somewhat untidy looks due to the increasing preference for natural curls and waves.
A person’s image is improved by layers and flexibility in a natural curly fashion, making them appear appealing and genuine. Curly extensions for hair and appropriate hair care products are growing more and more popular, and Gemeria Hair has gained a new momentum to provide the highest quality.
Trendy curls :
Growth in The Market for Simplified Hair Care Routine
Trends are changing, and women are going for convenience rather than just style. Gemeria Hair has found that women are choosing easy-to-manage hairstyles that generally take less styling and care.
Women today are becoming more at ease with having somewhat unkempt looks due to the growing trend for natural curls and waves.
A person’s appearance is enhanced by layers and flexibility in natural curly hair, which makes them appear appealing and genuine. Curly hair extensions, along with suitable products, are growing more and more popular.
More Demand for Proven Ingredients
One of the trends that’s growing is towards choosing products that are proven and won’t damage the health or, in this case, using the ingredients or type of products that will not damage the hair extensions.
People are growing more aware of the products they’re using and the effect that they have on the health of their hair. Bad hair products could harm the hair and the scalp while the good ones with scientific proof may extend their life and keep them appearing brand new. Bad hair products that can harm them while proven and great ingredients can help in the lifespan of the product:
Some of the points are:
-
Use sulfate-free shampoos and conditioners made with natural ingredients.
-
Use a vitamin-rich, free of alcohol heat-protectant hair serum.
-
Select organic oils like almond or coconut oil.
-
Apply moisturizing hair masks to your hair.
-
Select just hair dryers with low heat.
Overcoming Challenges
Gemeria Hair has risen from basically no money. With hard work and determination, Gemeria Hair has grown into a major name across the globe. This name has come from constant innovation and following the market and giving the customers what they need and the products that do not compromise on quality. Today the brand has surpassed the 50 crore turnover mark and unwavering commitment towards being the best in the industry.
Gemeria Focussing on Sustainability and Environment
Gemeria Hair has been focusing on sustainable products for the longest time. With the customers moving towards sustainable products, they are choosing brands that focus on sustainability. The focus of Gemeria is towards products that are biodegradable and real human hair products as well as showcase authentic beauty values.
Conclusion
The hair care industry is going through a major transformation, and women consumers are moving towards more authentic and quality products and leaving flashy and unreal products behind. As we talk about extensions, there’s a huge demand for Remi Hair Extensions, and Gemeria Hair is already on that bandwagon to fulfill the demand for it. The demand for easy-to-use extensions is growing, and the whole industry is moving towards authenticity and realness.
Gemeria Hair has really kept up with the trends, and the true determination of Mr. Shashi Tyagi, along with his wife, Mrs. Mani Tyagi, has transformed the market and created a respectable name in the hair extension industry.
The impact that Gemeria Hair has created is of true authenticity and providing the customer with the best of the best products that have quality and premium value and last a long time. Gemeria Hair has created a benchmark of realness that others in the industry look up to.
(This article is part of DMCL Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)