Achieving Creative Scale Effectively: Amaysim’s VP and CMO express an agile mindset, bold creative prowess, and relentless value, delivering 25 percent growth in three years and the foundations for successful product expansion
Personalization Enablers include data-driven insights and martech investments. MacGregor is coy about the mix of solutions Amaysim has in the stack, calling it telecom’s “secret sauce,” although it has been publicly reported that Twilio Segment, Salesforce Marketing Cloud, Adobe Experience Manager, Kapello and Google Ads are in the mix at Amaysim during the last few … Read more