Apocalypse not now: Google’s cookie carpet pull points to ‘deprecation by default’, but the market has already moved on – and regulators are lining up
Google has clearly taken negotiation lessons from my teenage children: I’ll get it, I’ll get it, I’ll get it. Oops. Yesterday’s announcement by the digital advertising leviathan that after four years of creating fear, uncertainty and doubt that it would abandon plans to deprecate cookies and instead move to a browser-based consent model was shocking. … Read more